Ipsos in Asia Pacific

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Welcome to Ipsos Taiwan

Established in 2003, Ipsos in Taiwan is part of the Ipsos Group. The firm builds on the deep experience of its researchers in the Taiwanese market and the expertise of the international group.

We offer a wide range of research techniques and tools, both quantitative and qualitative.

At Ipsos, we provide clients with forward-thinking solutions to data collection, innovative use of research technologies, and the strategic insight to help build the brands and business models of tomorrow.

Our capabilities extend over five continents and over 55 countries, which is exactly the kind of global reach, expertise, and capacity that many of our clients demand. We are part not only of the fastest growing public opinion and marketing research company in the world, but also the only company of its size owned and managed by research professionals.

Data Collection:

Professional Research Module:

Qualitative Research:

  • Focus Group Discussion
  • Mini Focus Group
  • Pair In-depth Interview
  • In-depth Interview

Quantitative Research

  • Telephone Interview/ CATI
  • Face to Face Interview/ CAPI
  • Door to Door Interview
  • Central Location Test
  • Street Intercept Interview
  • Mail Interview
  • Internet Interview

Advertising Research:

  • Strategy Evaluation
  • Concept Test
  • Pre Test
  • Post Test
  • Brand and Advertising Tracking

Product Evaluation

  • Market Exploration
  • Concept Evaluation
  • Package Evaluation
  • Price Evaluation
  • Market Segmentation

Brand and Corporate Image Research

  • Brand Positioning Research
  • Brand Equity Study
  • Customer Satisfaction Study
  • Customer Loyalty Research

Contact: public@ipsos.com.tw