Media Research
About Ipsos Media in Asia Pacific
The editorial and advertising sides of media require very different research strategies. Ipsos is uniquely positioned to offer research expertise to both. Its dedicated teams can develop strategies in order to:
- Inform editorial and media marketing decision makers about the expectations, tastes and behavior of readers, listeners, viewers and Internet users
- Provide companies and their advisers with precise knowledge of the media best suited to reach their target audiences
Already a leader in Europe, Latin America and the Middle East, Ipsos Media also conducts national and international proprietary surveys on specific target audiences.
For further details, contact Mark Grunert, Director of Ipsos Media (Sydney) at Mark.Grunert@ipsos.com.au or Jenny Armshaw-Heak, Business Development Director, Asia of Ipsos Media (Hong Kong) at Jenny.Heak@ipsos-hk.com
About BE:Asia, the Media Survey of Asia's Business Elite
The Business Elite: Asia study (formerly ABRS) measures the media behaviour and the business and personal profile of Asia's most influential business executives. BE:Asia 2008 covers an estimated universe of 239,743 executives at 49,278 business establishments. It is first and foremost a media planning tool and is also of interest to other users concerned with the size, composition and profile of this group.
Countries covered include Hong Kong, Indonesia, Malaysia, Philippines, Taiwan, Thailand, Singapore, South Korea.
For further details, visit BE:ASIA
or contact Jenny Armshaw- Heak, Business Development Director, Asia - Ipsos Media at Jenny.Heak@ipsos-hk.com
Click here to download the latest BE:Asia brochure.
About the Australian Business Readership Survey
The Australian Business Readership Survey (AusBRS) is a survey of over 2000 senior business executives which provides unprecedented insight into the media consumption, business decision making, personal consumption and lifestyle of senior business decision makers in Australia.
For further details, visit http://www.ipsos.com.au/ausbrs.aspx or contact mark.grunert@ipsos.com.au
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