Marketing Research
Ipsos Insight in Asia Pacific
At Ipsos Insight, our clients come to us for more than marketing research. They come for answers. Every project we conduct is designed to deliver timely,relevant insight to our clients, not just numbers.
That means approaching research from a dynamic, real-world perspective.
- Research must reveal the people behind the statistics-what makes them tick and what doesn't, what it takes them to change,what it means to them to buy this product versus that one, and so on. Our clients market to humans, not to data.
- People live within environments. To conduct relevant research means understanding these environments - social, competitive,political, or otherwise. Nothing exists in isolation, so neither should research.
- Research must address the right issues, with the right questions. At Ipsos-Insight, we listen closely to our clients to make sure they get what they need. And that's answers, not research.
Deep Industry Specialisation
We hire passionate,talented researchers. Many of our industry experts have managed marketing departments for companies in their practical area.
We are senior and experienced, so we understand your competitors,your market and your challenges.
Our specialisations include:
- Consumer Products
- Energy & Utilities
- Financial Services
- Health
- Technology & Communications
Your Growth is Our Business
We have developed some of the best diagnostic and predictive tools in the industry and our validated research techniques and norms have proven to be accurate time and again. You can have confidence in our results.
We offer custom solutions and a variety of products in the following areas:
- Attitude and usage
- Brand equity
- Category management & POS
- Concept and product testing
- Customer loyalty
- Forecasting
- Market sizing
- Mystery shopping
- Package testing
- Pricing
- Product optimisation
For further information on Ipsos Insight products visit our global specialization site http://www.ipsos-insight.com
