Customer Satisfaction & Loyalty Research
Ipsos Loyalty in Asia Pacific
Ipsos Loyalty is a specialized practice dedicated to helping clients better understand and satisfy their customers. We pinpoint the critical priorities where action is to be taken to help clients to improve customer loyalty, retention and profitability.
Ipsos Loyalty provides a global offering and an innovative, flexible product suite that is highly regarded in the industry; our five key domains are as follows:
- Understanding customer needs and market dynamics;
- Measuring and optimising the quality and performance of the offer;
- Monitoring, managing and optimising stakeholder satisfaction;
- Segmenting customers and developing strategies to increase loyalty;
- Assessing ROI to ensure profitable CRM investments.
In order to meet the specific needs of our clients, our modular suite can be integrated with ad hoc projects and methods, to suit various situations and needs.
We have extensive, proven experience in a vast variety of sectors: automotive, durables, finance and insurance, telecommunications, utilities, trade, pharmaceuticals and consumer goods.
Thanks to a team of research executives and consultants highly experienced in various sectors, Ipsos Loyalty is able to help companies set up improvement programmes by providing recommendations that identify targeted, effective actions to increase satisfaction and loyalty levels.
And we do it globally. Ipsos Loyalty is present in 40 countries on five continents. We routinely manage multi-country studies, using the consistent methodologies and quality standards of an International Group combined with the countryspecific knowledge.
For further information visit our dedicated global website www.ipsosloyalty.com
