Advertising Research
About Ipsos ASI in Asia Pacific
Ipsos ASI, the Advertising Research Company, is the Group's dedicated advertising research business unit. It is the largest provider of advertising pre-testing services in the world, working with more Top 100 advertisers worldwide than any other advertising research company.
We believe that successful advertising builds stronger brands. Ipsos ASI, founded in 1962, offers marketers state-of-the-art advertising research built on 40 years of experience, using measures predictive of in-market performance across the various stages of advertising development and implementation. The techniques have been utilised in the Asia-Pacific region for the past six years.
We have dedicated ASI teams in Australia, China, Japan, Korea, Philippines and Taiwan and we conduct studies throughout the Asia Pacific Region
Our products include:
Advertising Pre-Testing for TV, Print
Pre-testing solutions Back up by one of the most comprehensive databases available globally, with results from more than 25,000 commercials in over 25 different countries.
Creative Development
- Next*Adstrat before any creative work takes place, to find the most persuasive and motivating message
- Next*Idea: to identify effective advertising at the storyboard stage, using both quantitative and qualitative insights
Ad Pre-Testing
- Next*TV: our worldwide copy testing system for TV commercials; in-program and disguised
- Next*Print: our worldwide print testing system, In-magazine.
- Next*Kids: measuring what matters to children.
- Next*Quali: in-depth diagnostics through qualitative research based on the Ipsos ASI philosophy
Brand Equity Evaluation
Brand Equity Assessment to understand what drives consumers to brands.
- Equity Builder: the brand health information system from Ipsos ASI to help you understand where your brand stands and what direction your advertising should take to make it stronger
Brand and Advertising Tracking
In-Market Assessment to ensure sound decision making on creative and media issues.
- Next*OnAir: measuring the combined impact of creative and media
- Brand Graph: continuous or wave tracking to monitor your brand's health and advertising effects
- Post Testing: measuring the combined impact of creative and media.
We also offer an ad hoc qualitative approach to any specific in-depth understanding or diagnostic need.
For further information on products visit our global ASI website at www.ipsos-asi.com
