News about Ipsos in Asia Pacific
Ipsos acquires the Chinese company GDMR
And strengthens its presence in this key market
Paris, March 22, 2005 - Ipsos Co-Chairmen Jean-Marc Lech and Didier Truchot today announced the acquisition of the Chinese market research company Guangdong General Marketing Research Company Ltd. (GDMR).
Founded in 1995 by Mr. Simon Tian, the company General Manager and majority shareholder, GDMR specializes in marketing research and offers strong data collection and data processing capabilities. GDMR will become part of Ipsos China.
With 125 full-time employees principally based in Guangzhou (and also in Beijing, Shanghai and Chengdu), the company generated revenues of 2.3 euro million in 2004. GDMR which stands among the top ten survey-based market research companies in China, has a leading position and a solid reputation serving major international FMCG clients.
This acquisition is the third Ipsos achieved in China, after Links (2000) and FAMS (2002). Managed by Lifeng Liu, Ipsos China is headquatered in Beijing with Offices in Guangzhou and Shanghai. With the additional 125 employees from GDMR, the company now has 375 full-time staff in the country and ranks third among the Chinese survey based market research companies.
About Ipsos
With global revenues of 605.6 million euros in 2004, Ipsos is ranked third among survey-based market research companies in the world. Thirty five per cent of its revenues came from its North American operations in 2004. Last July, for the third year in a row Ipsos was cited as the fastest growing market research firm in the U.S., according to the 12th annual industry rankings report by the influential newsletter, Inside Research.
Note to editors: Ipsos releases today separately its 2004 Results.
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