Ipsos ASI, the Advertising Research Company, is the Group's dedicated advertising research business unit. It is the largest provider of advertising pre-testing services in the world, working with more Top 100 advertisers worldwide than any other advertising research company.
We believe that successful advertising builds stronger brands. Ipsos ASI, founded in 1962, offers marketers state-of-the-art advertising research built on 40 years of experience, using measures predictive of in-market performance across the various stages of advertising development and implementation. The techniques have been utilised in the Asia-Pacific region for the past six years.
We have dedicated ASI teams in Australia, China, Japan, Korea, India, Thailand, Singapore, Indonesia, Philippines and Taiwan and we conduct studies throughout the Asia Pacific Region
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Our products include:
Advertising Pre-Testing for TV, Print |
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| Pre-testing solutions backed up by one of the most comprehensive databases available globally, with results from more than 25,000 commercials in over 25 different countries. |
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| Creative Development |
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| • Next*Idea: to identify effective advertising at the storyboard stage, using both quantitative and qualitative insights |
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| Ad Pre-Testing |
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• Next*Adlab: a qual/quant tool to optimize creative in one day
• Next*Connect: an online copy testing tool to assess traditional, digital, and emerging media
• Next*Kids: measuring what matters to children
• Next*Print: our worldwide print testing system, In-magazine
• Next*TV: our worldwide copy testing system for TV commercials; in-home, in-program
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| Brand Equity Evaluation |
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Brand Equity Assessment to understand what drives consumers to brands.
• Equity*Builder: the brand health information system from Ipsos ASI.
We also offer an ad hoc quantitative approach to any specific in-depth understanding or
diagnostic need.
For any APAC regional tracking request, please contact Kym Penhall, and for any APAC regional copy request, please contact Katie Koval.
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Who we are
What we do 
Where we are
