About Ipsos in Asia Pacific
Welcome to Ipsos in Asia Pacific
Welcome to Ipsos, one of the fastest growing market research companies in the region. Ipsos now have more than 1000 full-time professional staff located in 18 offices around Asia Pacific and we are rapidly expanding this network.
Ipsos is the world's third largest survey-based research group and is located in more than 50 countries world-wide. We focus exclusively on a single activity, namely the production, interpretation and distribution of information gathered from individuals about their opinions, desires, attitudes and behaviour.
To meet our clients' expectations as closely as possible, Ipsos has organised its business into five areas of specialisation: advertising research, marketing research, media research, opinion polls & social research, and research on customer satisfaction and loyalty.
In Asia Pacific we are implementing this successful Ipsos strategy of geographic management focusing on specializations. We know brands, how to develop them and how to build them. We assess market potential and interpret market trends. We help our clients build long-term relationships with their customers. We test advertising and study audience responses to various media. We measure public opinion around the globe.
An important part of our business is co-ordinating regional and international studies, both qualitative and quantitative. Our strong common diagnostic philosophy, wide product range and databases ensure comparability of results and accelerate knowledge sharing across countries.
At Ipsos Asia Pacific we choose our researchers both for their deep experience of their local markets and business sectors as well as their international outlook. This enables us to offer the highest level of quality service not only to our international clients but also to Asian businesses looking to grow their client base.
At Ipsos we recognise that clients require from us, not only information, but also the ability to analyse the output and to integrate it into their decision making processes. We understand the dynamics of your market and we deliver the insights needed to bring clarity and focus to even the most difficult situation.
Richard Mecchi
CEO, Ipsos Asia Pacific
